I can't put my finger on the lack of interest, but I have a few theories:
- The Hosts: I'm really not a fan of Putin and the way the Russian leaders treat their people - whilst the tournament is probably good for the people in the short term, I feel uneasy that it will be used for political capital and do more harm than good in the long run.
- Too much football: It never seems to stop and this in part has just pushed me away from caring about it generally.
- Social circles: I have a few friends that will be into it, but most of my work colleagues and other friends will be following rather than watching the tournament.
- Other sports: The cricket and cycling seasons are in full swing. I'm pretty sure I'll watch more cycling than football over the coming weeks (even though the Tour de France has been put back a week because of the WC).
- Soap opera: It doesn't seem real anymore; every story or article seems to drive a narrative that is more creating a story to sell clicks rather than reporting what's happened.
- FIFA: FIFA have had their problems over the past four years, and I don't think I respect the organisation anywhere near as much as I once did.